Author: Anindya Mutsuddy

What is Off-page SEO?

by Anindya Mutsuddyseo

Off-page SEO, also often cited as off-site SEO, basically involves activities undertaken outside of your site. These activities, if successful, help to progress your rankings in the results pages of the various search engines. Alongside on-page SEO, off-site SEO makes up several of the basic factors concerning SEO.

There are several factors to the off-page SEO of your site, and improving upon these factors will help your website to garner better user perception, and possibly boost your rankings on the results pages. Much like on-page SEO, optimizing off-page SEO will also increase the authority of of your site, along with its trustworthiness, relevance and popularity.

Working with off-page SEO

When looking at it from a top level point of view, the off-page SEO of a given site involves working on the site’s quality, that is, the visitor’s perception of the website’s quality. And of course, we need to cater to the requirements set by the search engines about a site’s quality.

Off-page SEO activities include drawing links from other sites, websites which are trustworthy and have a certain reputation level. Brand mentions, sharing your websites contents onto other platforms, plus votes of confidence from various sources and feeds that are outside of your own site.

Much more than just acquiring links

Of course, acquiring links is one way to improve on-page SEO. However, it is NOT the only way to do so. There’s a whole lot more to optimizing the off-page SEO of your site. Off-page SEO is a long term activity, that is, it lasts for years. All the various techniques you employ to boost your off-site optimization will be advantageous to your site, without a doubt.

But that advantage, for example your site’s domain rating in the eyes of the various search engines, play out in the long term, bit by bit, over  the years.

Things to do before picking out front doors

by Anindya MutsuddyFront Doors

So you’ve scoured across the internet for your favourite front doors. You’ve got a few choice ones that you really really like. So what to do from here? What’s the next step? Before you click on the buy button, there are a number of steps that need to be sorted out.

The checklist

Before you press the buy button, you need to consider the measurements for those front doors you have on your mind. This will help you to further narrow down the choices.

The measurements

There are a few key measurements that apply for not just the front doors, but all doors in general. For these next few steps, you’ll need a ruler and a tape measure. Of course, these are not as accurate as professional tools, but they’ll help to provide you with a rough set of dimensions to start with.

So first up, we have the rough opening. We’ll be measuring both the width and the height. Before you start measuring, do keep in mind that the rough opening is basically like a frame around these front doors. These are typically two inches taller, and wider by two inches than the door that is to be installed.

Next, we measure the depth of the jamb. The jamb size is basically the width of our door’s frame, as it joins the wall stud. For future reference, do remember that the net frame dimension of these front doors is a full-on measure of the width of the doors themselves.

The swing

Scandinavians typically prefer inswing doors. However, this applies to all front doors, regardless of whether they’re inswing or outswing. So, what we’re looking for here is door clearance. That’s the width of the door. We’re checking if it collides with any fixtures, walls, etc., once we swing it open.