Off-page SEO, also often cited as off-site SEO, basically involves activities undertaken outside of your site. These activities, if successful, help to progress your rankings in the results pages of the various search engines. Alongside on-page SEO, off-site SEO makes up several of the basic factors concerning SEO.
There are several factors to the off-page SEO of your site, and improving upon these factors will help your website to garner better user perception, and possibly boost your rankings on the results pages. Much like on-page SEO, optimizing off-page SEO will also increase the authority of of your site, along with its trustworthiness, relevance and popularity.
Working with off-page SEO
When looking at it from a top level point of view, the off-page SEO of a given site involves working on the site’s quality, that is, the visitor’s perception of the website’s quality. And of course, we need to cater to the requirements set by the search engines about a site’s quality.
Off-page SEO activities include drawing links from other sites, websites which are trustworthy and have a certain reputation level. Brand mentions, sharing your websites contents onto other platforms, plus votes of confidence from various sources and feeds that are outside of your own site.
Much more than just acquiring links
Of course, acquiring links is one way to improve on-page SEO. However, it is NOT the only way to do so. There’s a whole lot more to optimizing the off-page SEO of your site. Off-page SEO is a long term activity, that is, it lasts for years. All the various techniques you employ to boost your off-site optimization will be advantageous to your site, without a doubt.
But that advantage, for example your site’s domain rating in the eyes of the various search engines, play out in the long term, bit by bit, over the years.